White paper

Using social intelligence data to revolutionize college admissions

6-minute read. 5 pages. Chock full of good bits of information!


As more students graduate from high school each year, more inevitably apply to college. According to the National Association for College Admission Counseling, “Between the Fall 2014 and Fall 2015 admission cycles, the number of applications from rst-time freshmen increased 6 percent.” So what does that increase mean for our future scholars? More applicants means a more competitive college admissions process. And therein lies the challenge.

For decades, colleges have admitted students based almost exclusively on academic performance—most speci cally SAT/ACT scores and GPAs. “Well that sounds reasonable enough,” you might be thinking to yourself. But in reality, research shows that academic performance isn’t necessarily a great predictor of future success.

One could argue that the current admissions process works perfectly well for students ranking in the top quartile of test scores and grades, but what happens when colleges have to evaluate candidates on the cusp? How should a school make a decision when someone has a decent GPA but struggling SAT scores? How should a university choose between thousands of fringe candidates with relatively similar academic performance? Read the entire white paper by downloading below.